Are you searching ways to rank better in search engines? You can do it by setting SEO keyword density. All you need is to have your targeted keyword lying within the optimum density score. Optimal keyword density helps a lot in fetching organic traffic. Choosing targeted long tail keywords will make your posts rank well in search engines.
GUIDE TO OPTIMAL KEYWORD DENSITY
Let’s start with the term keyword.
WHAT IS A KEYWORD?
A keyword is a term which is used to describe your content. So anything which you are putting in your content, which is searched by your readers to land up in your page are keywords.
Example: You have written a blog post which contains the term healthy diet several times. Your readers are searching an article with search terms as ‘How to have a very healthy diet?’ Naturally, the search engines will put your blog in search results as your blog post has used the term healthy diet several times. So here the keyword is a healthy diet which has made the reader landed up on your page.
WHAT IS KEYWORD DENSITY?
A keyword Density is the percentage of a number of times a particular keyword is used to the total number of words in a given post.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.~ Wikipedia
SO HOW IS KEYWORD DENSITY CALCULATED?
Yoast SEO already gives the keyword density score while we are writing a post. If you are not using Yoast SEO then many online tools are also available to check keyword density score.
If you want to calculate keyword density for a particular word then you can do it manually too.
For an example, you have written a post consisting of 500 words. You have mentioned the term healthy diet 5 times. (5/500)* 100=1. So here your Keyword Density will be 1%.
If your article is of 1000 words consisting your targeted keyword 5 times then it would be 0.5% as (5/1000)*100=0.5
WHAT IS THE OPTIMAL KEYWORD DENSITY?
This is a very debatable section as what should be the optimal keyword density to rank our posts. Yoast SEO says that it is ideal to have a keyword density of 1.5-2.5%. But with the use of long tail keywords, it is definitely not possible to use such long phrases over and over again.
You can definitely use your targeted keyword more often but using excess keywords will affect your SEO negatively.
In fact using the same keywords over and over again will irritate your readers too.
HOW TO AVOID KEYWORD SPAMMING?
Check the video above also to know about keyword spamming.
Keyword spamming basically occurs when you try to put your targeted keyword way more than what is natural. You will generally not be labeled as keyword spammer if you naturally write your post. Some sites may put their targeted keywords several times below their posts which can be labeled as spam.
Keyword spamming can be easily avoided just by keeping your density level below recommended 2.5%. Write your post naturally as if you are speaking to someone.
PROPER PLACEMENTS OF KEYWORDS
If you have a very low keyword density for your targeted keyword then the search engine will never know what your post is all about. So place your keyword in positions which will not irritate your readers and still manage to have a decent score.
- Always use it the Title of the post.
- Put your keyword in the slug.
- Use it in the first and last paragraph of your content as an introduction and conclusion. It will make the post more meaningful.
- Use your keywords in H1 & H2 headings.
- Bold the keywords sometimes if possible. Though I do not have any theoretical proof against this statement, in whichever post my keywords are bold, it seems to attract more organic visitors.
OKAY so now you have already used your keyword 5 times. So it automatically makes your keyword density ranging between 0.5%-1% for a 500-1000 words article. Easy Enough.
GET IMPROVED TRAFFIC WITH 5 USEFUL KEYWORD ANALYZER TOOLS
As said earlier Yoast SEO already gives you the density score of the focus keyword.
I will recommend not only using a single focused long tail keyword phrase but also using short secondary and tertiary keywords. So when you are using 2-3 targeted keywords in mind, this is where the keyword density analyzer tools come into use.
There are several keyword stuffing checkers available but below ones are listed according to the amount of information they provide.
1. SEO CHAT KEYWORD DENSITY ANALYZER
It gives both linked and non linked density analysis.
In this post, my focus keyword is ‘underwater cave diving’. I can clearly see that I have used the keyword 50 times as mentioned in 3-word phrases.
2. ARTICLE UNDERGROUND KEYWORD DENSITY ANALYZER TOOL
This keyword density analyzer checks your meta tags and also warns you if it finds any error.
It also gives the web page size and the load time.
An interesting feature here is the load time. Load time really matters when it comes to user experience and On-Page SEO.
It gives the top keyword and keyword phrases along with the density percentage.
The result displayed
It also gives the load time of the post link submitted.
It is a Seo tool analyzer which gives the keyword analysis for an existing page on our website.
It gives the 3 word phrases to let me see the long tail keywords am using.
I personally love this keyword density tool. It analyzes the content and the html tags of a page.
1 to 5 words keyword phrases occurrence are given along its the seo keyword density.
It also gives us very vital information whether our post link is blocked by robots.txt or meta robots.
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BACK TO KEYWORD DENSITY WRAP UP
1. Using low competitive keywords with optimal keyword density will surely make your post rank better in search engines.
Tools like Uber suggest & Semrush will give you the high & low competition keyword data in their paid version. You can also check the 5 long tail keywords tool.
2. Use 2-3 targeted keywords in a post. That way you can you rank your posts for several keywords.
3. While writing a post-strike a perfect balance between user readability and keyword density.
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